[starkind]

I doubt he really wants to be loved or worshipped. He enjoys the infamy. It's not his primary motivation though. So this isn't about popularity or short term quarterly earnings. I don't see it in his eyes at all. None of that matters to him one iota.

 

The word is used in a common English phrase, "not one iota", meaning "not the slightest amount". This refers to iota, the smallest letter, or possibly yodh, י, the smallest letter in the Hebrew alphabet. The English word jot derives from iota.[4] The German, Portuguese, and Spanish name for the letter J (Jot / jota) is derived from iota.