Quote:
Originally Posted by cd288
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To my knowledge they have a cosmetic cash shop right now, which as we've seen can be a large money maker for video game studios.
I also wouldn't be surprised if Amazon is willing to eat losses quarter over quarter in the future in order to have the game continue to go well. That would be totally consistent with Amazon's operating strategy when they have first delved into different areas in the past. They're willing to eat that loss for awhile in order to gain market share in the space; i.e. eat a loss for awhile on New World as long as overall the reception continues to be positive because it's part of Amazon's broader goal of establishing themselves as a reputable video game design studio, which means more and more money for them as they develop and release future games.
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Yup, loss-leaders are a common strategy. Also in this case they literally have their own hosting infrastructure service so I can't imagine "losing" an infinitesimal percentage of their business concerns them at all.
It's good marketing too - I wasn't on at launch, but I've seen exactly zero server issues and no login queues or anything that's plagued tons of other MMO releases.
-Mcoy