It takes cooperation between the developers and the players, and keeping the players up to date on whats happening. A good pvp server has flexibility in removing classic exploits so things like charm and fear don't work against players in PVP. Spell resists are probably the most important factor to test in a PVP server as well as melee damage. A slightly higher exp rate is desirable, I'd say a 20% boost over p99 would be a good idea. Making sure it's 'cheat proof' is a good idea, but probably never going to be perfect. The big thing is to build rapport with the community beforehand so there is good communication between what the developers and players want.
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