The thing about weed stocks is...
No one gives a shit about "brand", whatsoever.
So, investing in a publicly traded company that sells weed is not all that wise, unless said company can somehow dominate by market-share aka shelf space, while also being the cheapest option available for it's THC and CBD stats.
The larger a corporation gets, the more bloated their beurocracy is, which is added costs, meaning they don't scale well, like marlboro does in the tobacco industry because marlboro is able to win by market share, and their branding efforts.
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