Dungeon Siege.
10 years development, Day 1 patch 80gigs, Day 1 multiple DLC, Loot store, paid skins (no mods), 'Road Mapped', Early Access, mass marketing budget, design-by-committee, Strong Female Protaganist.
Due out next year but you can already buy special edition graphics cards, merch and other collectibles. All the major games journalists give it 11/10, "great story!"