Also, while I'm not advocating for this, I do think there is an argument for forcing companies to adhere to the first amendment principles. At this point many of these platforms have become akin to public utilities like phone lines when it comes to communication. Phone companies are not allowed to monitor your calls and refuse you service based on the content of your speech as far as I'm aware. Companies like twitter, amazon, facebook, etc rely on publicly funded infrastructure like phone and fiber lines to conduct their business, so it could be argued the public has a vested interest in how these platforms are governed.
Again, I don't think that is necessarily the answer, but I seem to remember hero of the left Elizabeth Warren proudly declaring that businesses weren't built in a vacuum, and I don't see why these tech companies would be any different.
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