Quote:
Originally Posted by Jimjam
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It raises a question; why are legitimate subscribers paying to watch advertisements?
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I'm not sure where the mindset comes from that you shouldn't receive any advertisements if you pay for access to a service. Like you buy a ticket to a game, you're not outraged because there's a Coca-Cola banner staring at you from above the stands. When you go to a doctor's office the have ads for skin creams on the walls in the waiting room, but yet you're essentially paying $45 to sit there and you don't even care. But somehow media is different. And yet you're just paying for access to service just like anywhere. It must be a holdover from when cable first started out, like look I have The Home Box Office and there's no ads! Oh wow!
The thing is subscriber fees don't even come close to covering costs. If you cut out the advertising then the subscriber fees would go through the roof. Where I work we have like 150 sites and get our revenue from advertising, from selling data, from selling merch, and from subscriber fees. If any of the former were take away, the latter would double or triple.
By the way, speaking of adblockers, we know who and how many and when and we can totally get around those users. We have anti ad-block tech that works 100%. We can serve you ads around your adblocker if we chose to. Or we can block your access. We don't choose to though. We monetize the adblock people by collecting data on them and selling that information to people who are interested in how many people use adblockers and what kind and whatever other PI we can gather. When you have a 150 websites and millions and millions of pageviews a month that information becomes valuable because of the scale. We also convert adblock people to paying customers by serving them special pages that basically say hey if you turn off your adblocker you can access this and that content, and also if you pay $5 you can get that content and also no ads, which works with enough of a percentage of people that it makes financial sense for us to do so. When someone comes to our sites with an adblocker, we lose money on the ads but we make it up somewhat by selling that visitor info to someone.
Don't even get me started on us being able to pay the adblocker people to have them designate our ads as safe or allowable or whatever. The adblocker companies figured out real quick that they can monetize their users just like any other cattle. When you install some adblocker app, you're just providing someone with a way to gather more info on you. I mean yeah, you're also getting less ads so that's worth it for most people.