Whoever speaks first in pretty much any negotiation is at a disadvantage. It is a strong move if you can force your adversary to accept his role in the relationship as dependent on you, rather than the other way around.
It usually is easily side-stepped by knowing the market price fluctuation and being sure of the value the item has to you.
Buyers on p99 generally have an advantage in most of the items for sale. If only because of the published average prices on the wiki. That sort of confidence didn't exist in classic EQ...you actually had to figure it out (by observing the market for yourself or asking people you trusted). I view the common practice of not listing prices on p99 to be a way for sellers to re-assert a little bit of power in the market...not that it matters in anything except super high end items.
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