Loophol, assuming your wine service is located in the same spot as Cables' try the following script:
#changes your current working directory to your everquest directory
cd /Users/loopholbrook/Desktop/Everquest.app/Contents/Resources/drive_c/Program Files/Sony/EverQuest
#issues a command to start eqgame using wine
/opt/local/bin/wine start eqgame.exe patchme
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