It’s a gameplay loop. You acquire pixels to help you acquire more pixels. Such patterns are self reinforcing and as such are very addictive. Addiction will always express itself, leading to progressively more extreme behaviour which is why these people are behaving in the way they do.
They are going to play Everquest, regardless of any other factor, and will jump through extremely time consuming hoops for even the most marginal reward as it is the only way to perpetuate that positive feedback cycle.
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