How many monthly subs would it need to keep itself running? I think it'll do well... but they won't be able to be like Blizzard with endless staff, customer support, etc.
In fact I'd be willing to bet Brad can find volunteers to do the GM work for him.
If it fails, I hope they either release the source code or it gets leaked so some devs here/elsewhere can have a crack at making it good later on.
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