Actually people didn't keep playing EQ back in the day despite constant expansions. The devs destroyed the game world with all that poor content and lazy add-ons, and people moved to other games not long after.
Neither custom content (which is different than PvP balancing for the server) nor expansions are needed for this server, if you're paying attention. The #1 most important thing needed for this server right now is a non-toxic community. Then, maybe the p99 devs will give it more attention again.
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