As a west coaster, I have picked the Saturday option and the option to push it to 8 pm. Rarely do I want to invest all Friday night into screen time right after finishing my work.
I don't think you should do two a week, unless you hate your life. You'll burn out super quick and have less interest on both days.
Honestly, if Friday at 7 EST has worked for so long, keep it that way bro. If you want to pick up the west coast crowd, you could alternate a later start date biweekly or do it on Saturdays biweekly.
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