Actually I don't think the "cookie-cutter" is related to ZEM specifically. I think it's literally just the easiest path. MM-COM-KC are all outdoor dungeons (harmony/sow) that are easy to get to (ports close) and easy to navigate. No oddball keys, entrance/exit issues, not a lot of PoS casters/dispellers in any of them, etc.
I think that if suddenly Droga had a 20% exp bonus over COM, there still wouldn't be a whole lot of PUG action there since it's a PitA to get to, once you're past the entrance you basically have to port or gate out, no SoW, no Harmony pulling, TONS of sk's and caster mobs, etc.
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