Because pop media stars -- even RR Martin -- are trying to be a cool and popular artist. So they go with what is cool and popular politically. Sometimes, while they are doing this they actually get interested in politics and learn some shit and form an actual opinion. But this is rare.
Being a Socialist is cool. It makes you edgy and more interesting than other people. You get to be leftwing without being a pussy. As long as no one finds out your gay and you don't sound like a total flamer -- you can hang on to that white male macho shit.
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