I mean, think about it for a second, to what you are saying... about them being a failing industry. (which I do not think they are, they seem pretty fucking successful, sending journalists all over the planet, to print CLICK BAIT... at nausem... I think they just want more profit than they get, but clearly it looks to me like they're spending more than they should and that's their problem.. not readership.)
If your business model is "hey this small demographic of readers share news like crazy, and gets us lots of money in the short term..." then of course that is bound to have a negative effect on readership in the long run.
when MOST people are moderate.
But, thanks to the stock market, shareholders, etc, most business models are about the QUARTER success, not the decades... so most (bad) business models are about making money NOW not in the long run.
Which would explain why they are "failing" as you say they are (which I think is an exaggeration, I think they are just "spending" more than they should be.)
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