Games also fail because of bad bugs - See WoW emu servers, Vanguard, lots of other games. The initial hype is what makes these games most profitable and a smooth launch ensures players will stay. I'm not saying bugs don't happen but the amount of bugs, the problems with the queue, and all the other shit made the experience kinda shitty the first day. Most companies stress test the system first and over-estimate the amount of traffic they will be getting. I don't think they even attempted this one time.
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