In my opinion, LOIO is popular because it is near a city good aligned players can bind in and a big zone with lots of mobs for lots of groups. Plus it's easier than a dungeon, easy to solo for classes that can solo. I've always argued that Kunark allowed lesser skilled players to get to level 50+ because of the outdoor zones they introduced. LOIO to Frontier Mountains to Overthere to Dreadlands. It's no coincidence these were some of the most populated zones back then as well.
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