I've always known about the NPC thing but it has affected all /who anything with out 'full name'
The only thing I can think of is someone has gone around and name character names of all the guilds or all the guilds have a toon with part of their guild tag in their name and the NPC rule has transferred over to PC now.
It's not the end of the world to make a macro but for the quick typers used to bang out multiple /who names faster than I can scroll through to find macros.
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