Repeat offending guilds just need more harsh punishment. If the consequences were more meaningful, the message would sink in. The mindset that drives the pixel-lust to begin with would, in theory, affect behavior. If training, leapfrogging, lawyerquesting, crying wolf, etc realistically carried a threat of absolute pixel loss for all within a guild - the good apples in either guild would quickly realize that ultra competition and shady behavior seen at the top end is not worth risking everything for (ban, delevel + stripped of all gear/coin) or loss of access (prolonged guild-wide suspension from logging in).
Punishment given to all who wear the tag.
The reasonable members of either would split away to form a new less toxic guild (or join other existing ones) and leave the banhammer to fall on the more toxic. Or maybe everyone would start to play nice? Or maybe nobody would change anything and we'd see see a big chunk of the nasty all vanish or be forced to start over?
The raid guild forum is littered with suspension messages. The rules are pretty clear ... they're just being ignored.
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