First of all, it's morning as you said? On a weekday? EVERY MMO IS SLOW IN MORNINGS!!!!
I for one enjoy early play times in the day because it's "slow". You actually can level a low level at orc1 without seeing multiple 20-60s farming it for belts, or you can have a slightly better chance that a camp isn't being poopsocked as it is for hours long when the server is busier.
A new server would help because the fact is we have too many neckbeards on one server that lock down everything so casuals can't enjoy their casual gameplay!
A new server would only alleviate some of the bottlenecking of things too.
Just like a great philosopher once said about his beloved city home,
https://www.youtube.com/watch?v=jKofnVkUwBA
Either wipe blue clean, or create a new server. Or, do both!