[Daywolf]

Edward Bernays Book: Propaganda
p59
Who are the men, who, without our realizing it, give us our ideas, tell us whom to admire and whom to despise, what to believe about the ownership of public utilities .. about immigration who tell us how our houses should be designed, what furniture we should put into them, what menus we should serve at our table, what kind of shirts we must wear, what sports we should indulge in, what plays we should see, what charities we should support, what pictures we should admire, what slang we should affect, what jokes we should laugh at?

p60
A presidential candidate may be "drafted" in response to "around popular demand," but it is well known that his name may be decided upon by half a dozen men sitting L.. around a table in a hotel room.

p61
A man buying a suit of clothe imagines that he is choosing, according to his taste and his personality, the kind of garment which he prefers. In reality, he may be obeying the orders of an anonymous gentleman tailor in London. This personage is the silent partner in a modest tailoring establishment, which is patronized by gentlemen of fashion and princes of blood. He suggest to British noblemen and others a blue cloth instead of gray, two buttons instead of three, or sleeves a quarter of an inch narrower than last season. The distinguished customer approves of the idea.

But how does this fact affect John Smith of Topeka?

The gentleman tailor is under contract with a certain large American firm, which manufactures men's suits, to send them instantly the designs of the suits chosen by the leaders of London fashion. Upon receiving the designs, with specifications as to color, weight, and texture, the firm immediately places an order with the cloth makers for several hundred thousand dollars' worth of cloth. The suits made up according to the specifications are then advertised as the latest fashion. The fashionable men in New York Chicago, Boston, and Philadelphia wear them. And the Topeka man, recognizing this leadership, does the same.

Women are just as subject to the commands of invisible government as men. A silk manufacturer, seeking a new market for its product, suggested to a large manufacturer of shoes that women's shoes should be covered with silk to match their dresses. The idea was adopted and systematically propagandized. A popular actress was persuaded to wear the shoes. The fashion spread. The shoe firm was ready with the supply to meet thee created demand. And the silk company was ready with the silk for more shoes.

p63
The new profession of public relations has grown up because of the increasing complexity of modern life and the consequent necessity for making the actions of one part of the public understandable to other sectors of the public. It is due, too, to the increasing dependence of organized power of all sorts upon public opinion. Governments, whether they are monarchical, constitutional, democratic or communist, depend upon acquiescent public opinion for the success of their efforts and, in fact, government is government only by virtue of public acquiescence. Industries, public utilities, educational movements, indeed all groups representing any concept or product, whether they are majority or minority ideas, succeed only because of approving public opinion. Public opinion is the unacknowledged partner in all broad efforts.

The public relations counsel, then, is the agent who, working with modern media of communications and the group formations of society, brings an idea to the consciousness of the public.

The process of supplanting the American citizen with the American consumer. And through this to allow for the few to control the many. Sports has become a commodity, and used as a conduit so to instill the messages of control. But that result is not that you can control, but that you are controlled. That message is not a message of freedom but of submission through unity around a commodity.

Through this cooperation and unity of sports, through it's inherent rivalry for them to tap into, you become bombarded with messages alongside the sports, by the few that control, of which to lead you to what to drink, what to wear, what to eat, what to listen to, what to support, what to think etc. Your very being shaped into that which can best complement their control. Individualism reshaped into conformity.

Now everything becomes teams, with all of it's mere entertaining rivalry. You lose the ability to think for yourself, to think at all. You listen to coaches, you watch your cheer leaders, you take in the cheers and the boos of your fellow fans among your teams section. Yet never to glance across the field to the other side, of which they too are in the same stadium/park receiving the very same messages, doing the very same things, the same thoughts, the same control, but not looking at you either. But all doing the same, the same of which was agreed upon by a few people in a hotel sitting at a table.

Your politics, your governments, your borders, your social interactions, all shaped to within the expected conformity to best rule over you.