Here's one quote I was able to find fairly easily.....
“Our philosophy is different,” McQuaid said. “Some of the recent MMOs have huge budgets and make a game that is perfect for everyone. Our belief is the future of MMOs is smaller, more targeted games. Over 10 million people play massively multiplayer games. That’s a huge group. There are people with all sorts of tastes and styles of gameplay. We target an audience and make a fantastic game just for them. We don’t need ridiculous budgets.”
He added, “The social, cooperative players have been orphaned. Some people love cooperative play against the A.I.”
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