I think the reason for the racially diverse cartoon characters is to provide one more little push that tells kids of all races that they, too, can aspire to be an astronaut. Even if they don't end up in space, they should not let their aspirations be limited by their birth characteristics. I think it's a good message. I wouldn't call it propaganda because it's not in favor of one particular group - it's in favor of all of them.
Edit: All 6 of the Juno team people in the photo are white. Maybe within 40 years (when today's kids are space engineers), brilliant minds of more races will be involved. The best and the brightest, of course.
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