I think that people will find it if it's something they want. I found this server last week by mere chance. It kind of started off with a classic era accurate UO server I play on... then my buddy introduced me to a classic DAOC server. Then I got a wild hair up my rear and decided to google for a classic EQ server. After further research I joined up, and I'll be bringing friends with me.
In my opinion, word of mouth is sufficient, but I can understand wanting to advertise to make the population really boom.
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