I guess Blizzard could have copied TF2 and made the game free-to-play and charged you $2.49 per key to open Mann Co. Supply Crates like TF2 does.. but something tells me you'd still be here complaining if they did.
Instead, they released a really polished game that costs $40. Any future DLCs, heroes, or maps will be patched in for free. You get loot crates in the game by simply playing, and it costs nothing to open them and equip their contents.
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