This is a classic case of how much should you charge for a service. If I'm a doctor, lawyor, or IT consultant, and it takes me 5 minutes to answer your question, diagnose and treat your illness, or fix your IT problem- how much is that worth? I mean it only took my five minutes, but I went to college, medical school and residency(3-5 years) in order to be able to accurately do this. How much is that worth?
It's not all about clicking the button for 2 seconds. It's about how much time, money and effort it took to be able to perform the service.
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