In a word, drama.
Some people are adults and can deal with each other in a professional and friendly manner in order to take down big targets through jolly cooperation.
None of these people play EQ.
Raid guilds push themselves, and each other, to the limit of what is possible in this game. When you play at that level, people get stressed out and start to get a little cranky with each other. When people rub each other the wrong way and have to deal with each other lots (through guild chat and other social aspects of guilds), it creates drama.
Drama doesn't really matter, except it tends to get on other peoples' nerves. And since there are no adults in this game, people behave badly. They RMT on guildie's accounts. They talk shit about each other. The ragequit the guild and cause a ton of problems on the forums. This takes attention away from pixels.
Forming an alliance with another guild to get to the full zergforce is one way that guilds can deal with these social/non-pixel issues. If I really hate you, but you and I are in different guilds and have to go out of our ways to talk to each other, then we're less likely to get irritated with each other and distract our officers.
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