Character progression
Character progression
Team player attitudes
Fair rewarding system
Guild progression
Pvp is a part of everything, but foremost people want to progress their characters. Stronger characters = stronger pvpers = stronger guild = more guild progressions = stronger characters = stronger pvpers.
And as a result your guild will look more and.more appealing as a serious contender and place for people to stay in when their needs are met, guild size growth/attractiveness.
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