I imagine it has a lot less to do with this being a non-for-profit and a lot more to do with the fact that they don't hold any legal control over the EQ material. The fact that DBG recently worked with them on stuff doesn't necessarily mean they can start offering a paid service in the game. Right now they use the donated money to maintain hardware that can be used for any purpose; using that money to pay for service (which has exactly one purpose) would be a very grey area that they likely aren't interested in crossing into.
* Note: I only play a lawyer on P99 forums.
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