Zerging will always be an issue, but there are tons of ways to deal with it. Unfortunately they would require GM interaction and that's never a good thing. Guild member cap, prevent healing and buffing outside the guild (with a level requirement), server rule against collusion etc etc. You would hope players would realize inviting half the server into your guild ruins the server, but players always look for the easy way to win.
A seasons server like what Diablo and Path of Exile have been doing would be interesting. Wipe it clean every 6 months.
The initial release where everyone is on equal footing always has the highest population. Leveling would have to be easier to entice people to join a temporary server. Hot zone bonus exp (focuses people to a zone for more pvp), two boxing to get around easier or level by yourself, group bonus etc. Necessities like manastone and jboots would have to be easier to get. No one wants to poopsock a camp for a temporary server. Pvp points for items? You could also have level locks to allow the casuals to keep up.
Will there be one guild on top? Sure, but it probably wouldn't be the same people every time and there wouldn't be a huge gear gap / barrier to entry. For instance, the people who started Nihilum don't even play any more and before someone says Nizzar is banned. He didn't start it. The people that did quit when it became a pve server.
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