People who are confused where everything goes:
Wherever your eqclient.ini file is located is where the main body of V37 files go. In that same folder you will see folders named identically to the ones in the zip file. The patch files should look something like this:
Screen Shot 2015-08-01 at 6.21.29 PM.jpg
EVERYTHING NOT IN A FOLDER IN THE ZIP -> goes into same folder as eqclient.ini
EVERYTHING IN SPELLEFFECTS FOLDER IN ZIP -> goes into folder called SpellEffects
EVERYTHING IN RESOURCES IN ZIP -> goes into folder called Resources
EVERYTHING IN UIFILES/DEFAULT IN ZIP -> Go into uifiles and find the default folder, that is where those files go.