How about velious themed events, since it is 8 days away? What they used to do on live was have events leading up to a expansion that would "sell" the expansion, featuring content that in some way related to it's opening. Velious is generally dragon, giant, or dwarf oriented so i'd say include those in a pve event.
Also i think pvp battles are generally good, sirkens " thursday night fights" seemed neat to me, official small scale battles among a populace that often talks more then they fight. You could reward players with surname titles, or maybe just rare items such as bcg, rbg, T-staff, something decent and worth the time
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-Leluyn da king 60 bard of R99
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