It can be bad, depends really. A while back I was feeling a little bitter as many do during the holidays. I knew a lot of people would be on for a few days while on break from school/work for Christmas. I also knew about the leaderboard and was interested in climbing.
It went as follows. I spared them the lord's day, and started my march on Dec 26th, 2014.
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I continued on my path of excellence the next day, Jesus took three days, and so did I.
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And then the next, by now I am drunk on glory and killing for the sake of killing so my numbers on the leaderboard would rise higher.
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Looking back, I have no problem saying that both my heart and loins swelled with pride when I looked at the guild section of the leaderboard:
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So in short, yes, the leaderboard can be bad on occasion, but mostly, it's just for laughs. Especially on Christmas.