yeah, lull a mob.
pull his buddy.
It seems to be happening a lot that the message lands and the mob attacks with a nearby mob. BUT, if it does just reduce (and not eliminate) aggression, it's probably just how the cookie crumbles here.
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Been using this since early levels and for some reason, it's just failing a lot. Not the outright "failed" message--but successful message + adds. So, will keep an eye on it! Thanks to those who posted.