Zerg guilds dont just happen, they are created and encouraged.
You stop them by weeding out bad players from a guild and stopping recruiting when you have enough people to down content you want to do.
Recruiting beyond that is just denying your guild further competition in pvp.
Not all but many want Holo to be a zerg guild so no one even shows up to contest them so they can just raid and not worry about pvp.
The ones who do want to pvp are just glad there are other warm body targets taking hits for them and welcome the loots.
Holo should just own up to being a zerg because they aren't fooling anyone.
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