It takes time to level toons.
It takes time to make money.
You can have a brand new alt without the work of actually leveling it through the boring early stages with a few hours of cash grinding.
Alternatively, you can play that toon yourself - a lot of people paying hourly rates for PLing - and end up spending a lot more money in addition to (hopefully, cough cough) losing the income of farming on your main.
That is why people buy toons.
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