i think the points he raises are interesting.
it's pretty clear that mmos (and even 1-player games) are very good at engaging people and motivating them to do things that superficially are not just "fun" (like camping vox for 12 hours, for example). so, i agree with him that there are lessons from the gaming industry that translate into other areas where motivation and engagement are critical (liked education, for example).
Imagine a classroom where a teacher has kids as motivated about calculus as they are about playing COD. Could be very powerful stuff.
|