Ice bucket challenge has raised a fuckton of money for a good cause. The water used each time is like the equivalent of flushing your toilet twice. It's negligible for the benefit even in California. Sure, maybe you think it's dumb and "They could just donate the money without this stupid fad," but the stupid fad has mass appeal that a lot of people are getting on board with.
Assholes need to stop trying to out-cool and one-up the plebs that are doing good in the world so they can get their smug points.
-2nd-generation one-upper, one-upping all y'all.
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