Next level tinfoil hat dot connecting: new, as-yet unpublished research shows strong correlation between experiencing temperature shock on your head (e.g. dumping ice water on it) and the development of ALS in later years. Shady scientists trying to create millions of cases of ALS so that it get more attention in a few decades and is finally "popular" enough of a disease to get on the priority to-cure list. Money is dumped into research, and few short years later, ALS is cured.
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