It really just kind of facilitates the exchange of farming for grinding. Back in 1999, you basically had to choose between grinding an alt or farming for plat. Whichever route you chose, you were stuck with. This new market allows people who farm plat to change their minds and exchange some of that farmed plat for an alt of sufficient level.
Personally, I think it's much easier to level a toon from 1-50 than it would be to farm 100k, but then again, my main is a rogue and I have a lot of friends with a lot of spare time (ie: power leveling). But plenty of people clearly don't feel that way, because account sales seem to commence pretty quickly. It's all a matter of personal preference, really.
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