You had these huge raids on Dethecus (My wow server) to cities, like 100 players from alliance would invade the throne room in the undead city with 50 of us defending it.
They could have gone down that road of putting more emphasis on gameplay like that, putting raid loot in the open world instead of instances, but im guessing probably too many players crying about PVP on PVP servers so decided to funnel everyone into BGs.
Warhammer online, after promising open world PVP, went this route and it failed miserably because if people wanted to play WoW they could just played wow.
The next team to make a good sandbox is going to roll around in money, people are just throwing money at kickstarters now, fed up with bullshit corporate games like CoD5: military camo hats edition.
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