You don't understand: this server exists in a legal gray area, and a key part of keeping SOE from suing it out of existence is keeping it non-profit (or at least not-for-profit). Giving out rewards for donations could quite literally cause the end of this server.
Besides, your claims to the contrary, plenty of people donate with no reward whatsoever. Just based on how many times I've seen some claim to have donated on this forum I think the devs are doing just fine on the current donation flow.
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