[August]

I believe the cost of the hammer is directly related to the plat required to obtain the strings.

It may only cost 68pp to charge them, but you have to look at cost to recoup the investment. If you spent 310K on getting them, you need to sell effectively 62 hammers before breaking even.

that's a lot of work.

JC works on the same principle. Yes, platinum ruby veils only cost me (101+132)/.95 on average to make, but I put the time and money (granted, not nearly the 310k) to make it happen so i can 'print' money, so to speak.

I think most consumers would be flabbergasted at the margins most items sell for. That 12 pack of coke for $5? Probably wholesaled to the store for $3, $1 to produce.