Item loot is something that I, and no doubt many other current players would LOVE. It'd add an entire other dynamic to the box, and may even draw a few new players due to it being a factor that differentiates red and blue.
However, I think it also may serve to drive AWAY more new potential players than it could bring, this aspect is contingent upon there being some other hidden suite of changes planned that would attract anybody, as currently there is none.
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