1) Communication.
EQ is the only game I've played where people actually talk
in groups. Without talking, I might as well play a single player RPG.
2) Camping/grinding.
When I first started EQ 10 years ago, I thought they should
have had more/friendlier quests.
After playing EQ2/WoW/etc I realized that:
1. Quests are not that interesting, for the most part.
2. Quests separate people: "Ok, I got my 10 wolf tails, see ya!"
Finding a good spot and spending few hours there with a good company
is just perfect for me... I do miss LDON though
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3) Need for teamwork.
Having to know what you are doing and depending on others (tank/healer/cc)
is great to keep you focused on the task and gives a sense of
belonging. In new games you can mostly zerg your way thru and still
get your rewards.