It wasn't allowed in classic in part at least because they couldn't make money off people selling accounts. I dont really see the problem here. If someone's a douche on a character, they sell it, the buyer changes the name, maybe the buyer isn't a douche? Isn't that good? Sure, then the seller is free to make a new character to be an ass on, but that would quickly become known if he or she were that bad (or he or she wouldn't be an ass this time around, again, good). And its not like the seller couldn't do that anyway without selling the account. Oh no! Now he has platinum too!
Just not seeing the sky-is-falling problem here.
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