Kickstarter is to help underfunded companies or ideas. It doesn't mean the people owning the project shouldn't be putting in money as well. I think getting half of the goal GIVEN to them with 0% ownership is great. I wouldn't be surprised if the goal was met still. The owners of the project only need to put up 1/2 the money, that is a good deal and they will lose it if they don't fund it themselves.
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