No. Assuming you are in the same company, you actually don't have 3 different jobs. You have a history of excellence that was rewarded by promotion.
EX:
Pricewaterhouse Coopers Sept 2012 - Present
Account Rep. Sept 2012 - Jun 2013
I did shit
Account Manager June 2013 - Dec 2013
I was given more shit to do with a new title
Customer Relations Lead Dec 2013 - Present
I was so badass I'm head of department
This looks a lot better than:
Gas Station ARCO - Teller Sept 2012 -Jun 2013
Retail Sales Person Jun 2013 - Dec 2013
McDonalds Manager Dec 2013 - Present
It's all about context. Getting promoted inside the company is never bad. If you're moving companies with a frequency less than 2 years, then yes, this looks bad.
Source: I'm a professional.
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