I think its a great way for the devs to take what should be a resounding negative and make it a positive thing. I played for about 8 hours that got rolled back, including camping quest items and getting over a level of xp. I was pretty upset when I read it would be erased. Fast forward to today and I am eager to log in and use the double xp - ultimately my memory of this event will be a positive one. I can only imagine how cool it must be to get the bonus without having lost anything from the rollback.
In a twisted way, I'll even look forward to the next rollback.... that's good community management right there.
As far as duration... it would really be nice to have 1 weekend day with the bonus (I won't be able to play all day like I did yesterday until Saturday), but its probably overkill to have it on through the week. I'd suggest leaving it up today, then turning it on again just for Saturday or Sunday. Getting really greedy... maybe a GM event to capitalize on the extra traffic for the weekend...?
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